Yoga Beyond Asana Goes Mainstream with Lulu's New Campaign
One of our missions at Finding Isvara is to show how yoga affects every aspect of a dedicated yogi's life. Recently, I came across this video from Lululemon that artfully demonstrates this exact concept. The fact that one of the world's largest yoga brands depicts yoga in this way is a very promising sign: yoga beyond the physical is becoming a more mainstream concept.
Whether you're conscious of yoga beyond asana or not, practicing will inevitably affect other aspects of your life. But I think the more prevalent the idea of yoga as a way of existing becomes, the greater effect it can have on a global scale. Casting a wider net of possibility is sure to ensnare those who may previously have been uninterested in yoga.
So kudos to Lulu for the great video. I only wish I had thought to make it first ;)